I did too. I kept waiting for a punch line. This guy claims to have a pencil sharpening business and ships pencils all over the world. Who would pay money to have somebody sharpen their pencil and then wait for it to be shipped back?
I think the idea for the short was from a story about a fellow who would charge people to make art out of pencils and charged $35 per copy:
http://www.myfoxny.com/story/23471204/new-york-man-tires-of-sharpening-pencils-for-35-a-pop