Don’t call it LYE Soap
Give it frilly packing and add lots of lavender.
Women, who buy most soap, will love it.
PGR is right.
Women will be your target purchasers. We won’t go for anything marketed as “lye soap”, no matter how effective it might be. It just brings to mind a harsh chemical, nothing more. Add something else that’s good for the skin, like oatmeal, or shea butter. And it has to smell good.