Again since I was not born until 7 years later, I really don’t know, but maybe the media was on his side like Obama. I am just convinced that JFK wanted to destroy the US like Obama wants too, but you have more experience with this since you were born during the time.
The print media was split, but the television media has always been on the side of the liberals.
The big emphasis during the campaign was Kennedy would be the first Catholic president, so much so that he actually gave a speech saying that it wasn't his fault that he was born and raised Catholic in order to get the southern democrat vote. Not too much different than the media's attention to the first black president in the 2008 campaign.
No, the country was not in mourning for months. School kids got an extra 3 days before Thanksgiving off and the shopping cycle went on as it does every year.