I remember years ago in the State of Washington, a total unknown ran for a State Supreme Court Justice position. His last name was Johnson. His opponent, with a relatively obscure name, had all the elite organizations’ endorsements, including many judges and county bar associations, many years of practice with a big law firm, and was considered the heir apparent to the open justice position. Johnson had hardly any endorsements, and had been in a small office private practice for only about 14 years. Johnson won, and has been re-elected ever since. As I recall there were several indignant articles written about how unfair it was that a regular guy could get elected because of his “comfortable sounding” last name.
“Vote for Jeff Johnson - The Name You Know.”