If you pushed the button tomorrow -- and all those Obamacare coverage mandates vanished into thin air -- the insurers would be offering those 10-15 million people their old policy (or something akin to it) within hours.
They would jump thru hoops not to lose these customers.
Problem is, of course, nobody's going to push that button...tomorrow.
You’re probably right about that. I got my first divorce letter from BCBS, dated Oct 2nd, telling me my policy would no longer exist after Dec 1, 2014. I got a second letter, dated Oct 22nd, reminding me they will have tons of other options and thanking me for my business. It had a feel to it of “we see we’re gonna get screwed because no one we can make money of off is enrolling, so please keep us in mind.”