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You're missing something. "Running up" the score means that it's an overt, intentional act to embarrass the other team. Just because the score was a lot to a little does not mean it was "run up."

"Running up" happens a lot in college football due to school rivalries, the coach's egos, and the way the BCS system works.

This instance is simply one team being a lot better than another. The winning coach actually took measures to slow down the scoring. But he wasn't about to tell some third-string running back to take a knee or a defensive lineman who never plays to NOT sack the other QB.