You think Grambling football is making money now?
They might make some since game attendance is not their only source of revenue. The teams get payed to play bigger opponents and to play in big traditional money making HBCU games each year. The also make some coin through their conference.
Under Sharp’s leadership the SWAC has negotiated long-term agreements with ESPN, Russell Athletic, Toyota, Coca-Cola and Nike. The conference basketball tournament has also set records for revenue and total attendance two of the last three years.
However if you do attend a Grambling game chances are it's for the half time show.
Possibly....they did have a radio contract some years ago - might still have it — also the Grambling-Southern game is on NBC.
It’s FCS (old I-AA), not FBS (old I-A) so the expenses aren’t as high.
But the only reason they’re not playing is that they’re 0-7?