I honestly don’t understand at all what the deal is there-but either way, it bothers me. I don’t see why he would be trying to confound the leftist media-he is the Pope, the Vatican is not located in a communist/atheist country, and I’m sure that God is not scared of His critics...
Its changing the public perception of the institution. And simultaneously changing the pertinent parts of the institution itself.
What any good Business owner would do.
Guys, its not that complicated, or obfuscated.