When I go to the “mall” which is about twice a year, the Apple store looks like they are giving away free beer, and the Microsoft kiosk guy is the loneliest fella in town.
I almost never wander into the mall after running into a dept store, but I went to pick up my daughters laptop from Apple which was having the motherboard replaced. Hardly anyone was in the mall itself, as it was 2PM on a weekday, but the Apple store was filled. To be fair, they also use the store to give one on one classes to people on how to use their products.. I saw to elderly people sitting at the tables.
They also have excellent customer service... my daughters notebook was a few months out of warranty and they still replaced the logicboard (motherboard) for free. $550 savings!