I agree. If it had been $200 less than a similar 5S, I think it would have been more interesting, at least in the US.
But, I think Apple may have missed a big opportunity in developing countries like India and China by pricing the 5C out of those markets.
Apple has always geared their products towards the more affluent buyer because they will continue to buy their new products. That’t always been their business model. I bought a Galaxy S4 and I can’t wait til the 5’s are reduced so I can trade in this S4 for iphone 5. No comparison-I’ll never buy anything again except iphones