The problem for NASCAR is obvious - how is this different than point-shaving in basketball, taking a dive in boxing, or dropping fly balls, over-throwing basemen, or intentionally striking out like the Black Sox?
I'd say that given the extraordinary importance of this race to the chase, NASCAR should penalize Bowyer enough points to drop him from the chase, and then disqualify last night's race entirely. Everybody's points are reset to where they were last week, except Bowyer who is penalized.
Make next week's race the final qualifier for the chase, and reduce the chase by one race.
It's the only way for NASCAR to retain credibility, and provide enough punitive punishment to prevent this from happening again.
-PJ
Whut? Last nights race made me 100 gazillion internet dollars.