I think that JD should create a “Preferred Selection” of fine whiskeys sold as a group. Right now they have 35 different labels on different bottles, all sold individually.
The way I picture it, they sell a wooden cabinet optimized for their whiskeys as a set, for say $3000-$5000. For perhaps five of the standard whiskeys, provide them in small oak casks instead of bottles, with say three bottles worth in each.
The cabinet itself can have several bells and whistles, including a cigar humidor, a first surface non-reversing mirror, an ice bucket and room for other whiskey drink ingredients, attractive trim, an old style lock, and JD specific decor.
They distill a private selection and sell it by the barrel only. They label your barrel and keep it and will bottle from it when you need more.
I think it’s about $10,000. It’s kind of a step up from their Gentleman Jack.