If I own the car and pay for team, while you drive, who gets the purse? All in the contract I assume.
I have no idea how all that works. One has to assume a good chunk of both the sponsor money and winnings goes to the guy in the car. For sponsors, Lowes could’t care much about Rick Hendrick...they are buying visibility on JJ’s car and racing suit. At the same time, Hendrick is spending millions upon millions on the car, the HQ in Charlotte and all the support staff. In golf, it is the golfer and the caddie getting a percentage. Racing is more of a team effort across dozens and dozens of people.