That's what happens when people get attached to the pop music that played when they were 19, and then for the rest of their lives insist on claiming that it's the best in history, that Elvis will live forever, and the Beatles will never be forgotten. Well, let me tell you pop confection fans, Rudy Vallee was supposed to live forever too! Oh, and while we're at it, here's a free investment tip: don't put good money in buying the publishing rights to the Beatles songs - their value diminishes every year.