“In some markets, Adblock Plus is responsible for stopping as much as 50 percent of mainstream publishers’ ads,”
That’s great because I use their add-on AdBlock, along with Self Destructing Cookies as a deadly combo LOL
/johnny
I expect to be able to control both the horizontal and the vertical, simultaneously.
EU. Abolish.
Advertisers will just demand that web sites using their ads install gateway software to make their cookies appear local, along with software that will block displaying content if ads are blocked.
That's exactly how most brick-and-mortar transactions work. Entering the store in and of itself isn't value I have to tender value in exchange for. If I want a gallon of milk, that IS value, but the only value I must offer in exchange is the posted price of the milk, in money, not personal information.
Using traditional commerce as an analogy is a mistake for these people. The stores trying to hop onto the spy-on-your-customer bandwagon with loyalty cards are the ones who are out of order, not the customer who expects his purchase to be anonymous as it historically has been. And -- there are plenty of stores that don't insult the dignity and intelligence of their customer base in that way, including the bane of any liberal, Wal*Mart, and a store that I suspect is disproportionately staffed and patronized by liberals, Trader Joes.
Somebody’s got to pay for “free” Internet, no? Let the advertisers do it, you don’t have to take the bait. I never do.
Mozilla - the antithesis of the Goggle-Micrsoft-Apple-FB-et-al business paradigm - a privatized big brother,