Posted on 07/21/2013 12:03:09 PM PDT by ShadowAce
“In some markets, Adblock Plus is responsible for stopping as much as 50 percent of mainstream publishers’ ads,”
That’s great because I use their add-on AdBlock, along with Self Destructing Cookies as a deadly combo LOL
/johnny
I expect to be able to control both the horizontal and the vertical, simultaneously.
EU. Abolish.
Advertisers will just demand that web sites using their ads install gateway software to make their cookies appear local, along with software that will block displaying content if ads are blocked.
That's exactly how most brick-and-mortar transactions work. Entering the store in and of itself isn't value I have to tender value in exchange for. If I want a gallon of milk, that IS value, but the only value I must offer in exchange is the posted price of the milk, in money, not personal information.
Using traditional commerce as an analogy is a mistake for these people. The stores trying to hop onto the spy-on-your-customer bandwagon with loyalty cards are the ones who are out of order, not the customer who expects his purchase to be anonymous as it historically has been. And -- there are plenty of stores that don't insult the dignity and intelligence of their customer base in that way, including the bane of any liberal, Wal*Mart, and a store that I suspect is disproportionately staffed and patronized by liberals, Trader Joes.
Which the browser makers could hopefully defeat by pretending to accept them and/or accepting them for the duration of browsing that site and then delete them, which would limit their snoop value.
Unfortunately you are right. That will take a while to become the norm, but it’s already happening some.
The reverse will also happen in response, where ads (if they can be identified as ads) will be accessed but not actually displayed. It will keep the display looking clean, but will tax connections with ad traffic anyway, and will pass through tracking information to the advertisers. They won’t get any clicks though!
Somebody’s got to pay for “free” Internet, no? Let the advertisers do it, you don’t have to take the bait. I never do.
It will be an arms race between ad blockers, and ad makers who will try to make it hard for software to distinguish ads from content.
Mozilla - the antithesis of the Goggle-Micrsoft-Apple-FB-et-al business paradigm - a privatized big brother,
I almost always use FireFox with AdBlock & NoScript, and am always shocked when I use IE. The pages are just covered up with ads! Flashing, blinking, loading, using up bandwidth that I pay to use.
Go Mozilla!!!
Who has “free” Internet? I pay for mine. I don’t want uninvited ads on bandwidth I paid for.
Well, I’m not talking about ad-blocking so much as cookie blocking, which is what the original article was up in arms about. I don’t see how they can make cookies indistinguishable from content (although, while I am a programmer, I don’t know much about web standards).
No, Captain Obvious, you are paying for the connection to Internet. What’s then displayed on the screen is “free”.
Ghostery works pretty well, also.
If those people want my business, then they put content on the web. Otherwise, I don't know about them, and they get no business. The ads are just fluff that I block out.
Cable TV, you pay for content and the connection. Internet we pay for connection and the content from the provider whatever that might be. Free content can be had at restaurants, cafes, libraries, Greyhound bus terminals. I’m not against blocking ads, especially since I’m seeing ads for local businesses when I visit foreign sites. But with popup blocking working most of the time, I can tolerate it all. I’ve also found that SUPERAntiSpyware program, run a couple of times a week, will zap hundreds of ad cookies that other spyware programs leave alone.
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