Why is that your or anyone's business? If you want to pay for a museum, subsidize it, or visit it that's your business. Why should I be forced to pay for your likes?
There is a culture war going on in the west, and our side is losing it. "Dumbing down" the general population is a major weapon of the elites on the other side. An uneducated, ignorant population, living at a mere survival level, suits them just fine. They are easy to manipulate.
As for being "forced to pay for likes" - what you are actually doing is contributing to the the common weal, because some things are just done better in bulk. All of these things are open to you as a member of the public. If you dont want to take advantage of those facilities, that's YOUR business. Would you advocate just paying for the bit of road you personnaly use, or beautifying just the corner of the square that you can see?