We took a trip to New Orleans last year & actually saw a Piggly Wiggly!
At our local grocery, we always get a kick out of a sign over the carrots: carrots, baby. We always picture Mike Myers saying, “Carrots, Baby!” for some odd reason.
Their merch can be very regional, so being from away you might not grasp what all the fuss is about, you’d have to livr there for a while to get it. But, people do love “their” Piggly Wiggly, fiercely loyal.