Look at the ugly uniforms they wear. Not all the players are bull-dyke, hairy-legged beasts. But they certainly have the most unattractive uniforms of any female sports. By contrast, look at women’s volleyball team uniforms. Lots of leg. The WNBA players look like they’re wearing potato sacks by comparison. Not that changing to more attractive unis would make the league, but it couldn’t hurt.
That's because they are working so hard to "NOT put on a show for sexist men, damn it!!!" I'm surprised they don't make them wear overalls and work boots.
Now a lingerie basketball league might just work - no need for all the obscuring gear the football version requires and if they can just figure out how to play in high-heeled sneakers, it would be a guaranteed cash generator. :)