I went to see a movie where Brokeback Mountain was being run in an adjoining theater. Prior to entering the building, the manager put up a sign stating that Brokeback was sold out for the next showing.
No matter, I was seeing something else but during my movie I had ro go to the restroom. On my way back to my seat, I looked in at the auditorium showing Brokemack and saw about twenty or thirty people in an auditorium designed to hold two or three hundred.
From that I decided that Brokeback was a flop propped up with funny-money from some coalition of liberal organizations.
Would be interesting to check DVD and download stats to see if they are consistent with the official boxoffice figure.