Everybody’s definition of what is a reasonable price “mark-up” is entirely subjective. In the case of CTD, the consensus, I have seen from visiting ar15.com and other gun forums, is that they went too far. It will be interesting to see who the market will favor as things get closer to normal.
Then they received a bunch of nasty grams; near immediately. Then they tried to say they were just reviewing their sales practices/policies to make sure they were still in line with the various laws.
Then they blasted all their prices through the roof; not just on ammo. This was well before the prices really started to soar. They were selling AR mags (USGI made by the lowest bidder) for around $60 each when they were available elsewhere for anywhere from $15-30.
The one not entirely stupid thing they did, was donate to the 2d Amendment Foundation. But, by that point they had already pissed off a good portion of their customers. I know several people (myself included) that will not purchase from them; and I WAS a pretty frequent customer prior.
centerfiresystems, and sportsmansguide are awesome and I will continue to be their customer. They were continuing to have sales; while their prices increased, they were still offering lower than everyone else.