Is Victoria's Secret Marketing to Teens with Their New Bright Young Things Line?

yahoo ^ | Lylah M. Alphonse

[Morgana]

At first glance, the line looks like it's for college students, with a focus on spring break beach essentials. But the new Bright Young Things line at Victoria's Secret is actually aimed at a much younger audience: teens and tweens.

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Parents are outraged by the spring-break themed ads, pointing out that the models look really, really young, and accusing the lingerie giant of sexualizing young girls. College-age women, on the other hand, are shocked that younger kids are interested in Victoria's Secret products at all. "Victoria’s Secret PINK is a brand for college-aged women," the company said in a statement on Monday. "Despite recent rumors, we have no plans to introduce a collection for younger women. 'Bright Young Things' was a slogan used in conjunction with the college spring break tradition."

Which would be fine, if a Victoria's Secret executive hadn't already said otherwise.

“When somebody’s 15 or 16 years old, what do they want to be?” Chief Financial Officer Stuart Burgdoerfer said at a conference in January. “They want to be older, and they want to be cool like the girl in college, and that’s part of the magic of what we do at PINK.”

It's also part of the magic of marketing. In the past, Victoria's Secret has featured artists like Marc Anthony and Sting in their super-sexy fashion shows; last year, teen-idol Justin Bieber was crooning as models wearing bras, panties, and stilettos walked the stage around him. As mom of seven Amy Gerwing points out at TheBlackSphere.net: "The not-so-subliminal marketing message was sent: I like Justin Bieiber, Justin Bieber likes Victoria’s Secret, and therefore I should buy Victoria’s Secret."

[yldstrk]

wow, article is real effing quick on the uptake, VS has been marketing to teens for years with their Pink idiocy, that place is creepy

[Lee N. Field]

David Hamilton doing photography work for them?

[MHGinTN]

A child porn photographer would seem the rage, eh?

[MHGinTN]

Their explanation is a clear lie since these supposed young girls could leaf through the pages of any previous VS catalog without having ad campaigns trageted at them. The planet is sick, sick with the disease of demonic brilliance herding the sheeple to their doom. The powers that now run this planet are deabuched, degenerate, and place degenerates in power positions over the people. What do we expect with such devils holding the globe by the banking balls?

[Ditter]

I used to buy t-shirt type nightgowns and bras at Victoria’s Secret. The last time I went there they didn’t have the gowns anymore. All the underwear looked like something a stripper would wear and all the other customers looked like whores. Some of them over their expiration date whores. I haven’t been back and don’t intend to go.

[grellis]

The iThong. The iBra. The iPantyhose.

Great. Now I'm stuck with a mental image of a brassiere for the eyes...very weird. I doubt VS could make that sexy.