OPSEC is everything - just read Selco's blogs to see how it really mattered when SHTF.
This guy is also quite interested in cashing in on the prepper popularity, as the article itself states clearly. Book rights, $400 in revenue - follow the money.
To say nothing of how the Brits look on preppers, as from the article:
While theres no evidence to prove that Nancy (Lanza)s lifestyle directly contributed to the tragedy of Sandy Hook, it has prompted some commentators to suggest that Preppers are gun-toting, conspiracy-theorising, right-wing militia. Much like the Australian punters who last year bet on the world ending after our planet is consumed by the Sun (in which case, how would they claim their winnings?), there are radical elements within the Prepper community.
OPSEC is everything what?
I Like trying to figure out acronyms but this one has me stumped.