[Graybeard58]

They cater to both responsible drinkers and irresponsible drinkers and, truth be told, they make more money when servicing a lot of irresponsible drinkers.

The figures I've heard bandied about in A.A. is that 10% of drinkers buy 90% of alcohol sold.

(32 years-O.D.A.T.)

[cuban leaf]

The figures I’ve heard bandied about in A.A. is that 10% of drinkers buy 90% of alcohol sold.

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That number surprises me. Usually people like to invoke the 80/20 rule. They’re going for 90/10. ;-)

And they are probably right. I’ve got friends that buy a bottle and it takes them YEARS to get through it. Fifty of them go through the same amount as a guy that has a drink a night. Maybe a hundred.