In those commercials, which of those young hip people is doing anything productive?
Who is that ad targeting?
Enterprise buyers?
consumers?
No idea.
They just make me NOT want the device or the OS.
Those commercials are all disturbingly herky-jerky and weird.
I have seen it work with younger people and small business.
It shows people working and people who use computer devices.
young business people.
young students.
college students.
Tablets are a comodity.
now MS has the wrong price point but that is a different story.
Personally, I like the commercial.