[Iscool]

They make an awesome burger for a reasonable price.

With a value of a billion bucks, I'm thinkin' the price isn't so reasonable after all...

Does that mean if they cut their prices in half, she'd still be worth 500 million dollars???

[irishjuggler]

With a value of a billion bucks, I'm thinkin' the price isn't so reasonable after all...

So, you think that "reasonable" and "profitable" are mutually exclusive? This young woman is a gazillionaire because her family and their employees built a successful business over 60+ years. It's a for-profit business, not a charity. If they sell me a tasty meal for $6, yes, that's reasonable. Is it unreasonable if there's $1.50 or whatever in profit in the transaction? Hell, no. This is America. Or at least it used to be.

By the way, I believe that this heiress appears in Huell Howser's television special about In-N-Out (probably available online somewhere). Although that show is a couple years old, I didn't really get the impression that the heiress was really "running" things, as the title of this thread states. Yes, she is the owner who inherited the business, but it seemed like the company has a very solid team of experienced managers who are doing the heavy lifting.

[Vigilanteman]

Reasonable prices are not determined by how much the CEO is worth. They are determined by what competing products you can get at a comparable price. In-N-Out's burger is quite comparable in price to Mickey D's with way better quality.

Five Guys serves a slightly better burger for a much higher price.