It was not a true commercial trying to sell their product but at tribute to their customers the farmers. Nice job. Someone at RAM gets it!
Will definitely look at the Ram for my next truck.
Leave it to the Italians to come up with the winner.
You are correct.
It is not a “true commercial”
Yes, someone at RAM gets it.
The “it” is how to communicate.
If you listen to old Reagan speeches you will here the same thing.
The WHAT and the HOW are irrelevant.
The what and the how of a “thing” or a “concept” is most of what we hear.
People don’t “Buy” what you do, they buy “Why” you do it.
It turns the message on it’s head and is what has been missing from the conservative message for way too many years.