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That used to the rule. It limited the Super Bowl to LA/Pasadena, New Orleans, Miami, Houston, and Dallas. The first fifteen games were held in one of these cities. It wasn't just about the venue for the game, it was about the convenience of the fans and media. It's no fun battling a blizzard to leave your hotel for a party at some other location in the days before the game.

I guess the owners of other teams and the mayors for cities they play in got jealous of the revenues the games generated and demanded they get a slice of the pie too. So in 1982 Pontiac, Michigan became the first cold weather site. Still, through 2014 only five Super Bowls have been awarded to truly cold weather locations- Pontiac, Minneapolis, Detroit, Indianapolis, and East Rutherford, New Jersey.

The really insane part of that last choice is it's an outdoor stadium.