I agree. Many men I know take the same amount of time shopping at a hardware/home improvement store that a woman takes shopping at a department store.
I call it the “hardware store lust” look. Yeah... I’ve seen you guys! Eyes all glassy, mouth slightly open and the smallest bit of drool just hanging out! The new power mowers, the snow blowers, the drills... tempting you! It’s hardware porn.. plain and simple. LOL!