Not at all. At least Kwanzaa purports itself to be a legitimate holiday/belief system, even if it is a bunch of hokum. These guys are only making a pretense to being a “religion” in order to force the government to concede to what they want. Their only purpose is the mockery of religion, and everyone knows it.
I have yet to meet another black person who actually celebrates or observes Kwanzaa. It seems to be what white, female school teachers do in the classroom to “celebrate diversity”.