Aha!
The actual cost of the water may be underpriced, but all the other freaking charges they put on my bill that have nothing to do with my actual, personal water use, are overpriced.
about 20-25 % of my water bill is actual water use cost. The rest are service charges, storm water charges, sewer charges - stuff I have no ability to reduce by using less water. My local water people have no current plans as to how to reduce those charges for me.