I've seen a lot of bright, beautiful LED bulbs in Asia. Ours are way overpriced and somewhat weak - and I suspect there is some government regulation or another behind that.
The bulbs you are seeing in Asia, will probably hit the US market in the spring of 2014.
Part of the reason these bulbs are in Europe and Asia first is apparently the base for the bulb on their lamps are easier to produce than the screw in base we have.
The first bulbs will probably be 75 or 100 W equivalent for about $10 with a fifteen year life.
They will be white light.
Getting more than a little tired of that...