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Nobody buys an OS for the OS. They buy the OS for the apps.

Not always. A fair number of Mac users prefer the MacOS even though 99% of their work is in the same Adobe Suite that is available for Windows.

Also, if you consider Windows 3.1 to be an operating system, it sold quite well even though the only major apps available for it early on were Word, Excel and PageMaker. Most folks were mainly playing solitaire on it, as they were still locked into 1-2-3, WordPerfect or Multimate, and didn't use PageMakwer.

Not always. A fair number of Mac users prefer the MacOS even though 99% of their work is in the same Adobe Suite that is available for Windows.

You can always find exceptions (I'm sure I can find developers that buy operating systems purely for porting and testing their apps on that OS, and security companies that buy copies purely for pentesting.)

Also, if you consider Windows 3.1 to be an operating system, it sold quite well even though the only major apps available for it early on were Word, Excel and PageMaker. Most folks were mainly playing solitaire on it, as they were still locked into 1-2-3, WordPerfect or Multimate, and didn't use PageMakwer.

I never really considered that an OS. It was a GUI layer on top of DOS.