I haven’t heard anyone, Republican, DemonRat, or Independent, say that they didn’t vote for Romney because he wasn’t liberal enough.
I have heard that he was “only out for the rich” which simply means that our side has done a lousy job of communicating how much good Conservative policies actually do for the poor and middle class. Having a job and income is better than slavery to the government, being free allows you to better your circumstances, etc.
That's been the knee-jerk popular characterization of the Republican Party since the early 20th century. I used to hear it from my FDR-loving grandparents. Nothing has changed, and it's not likely to. The Republican brand is forever tarnished in this respect - and frankly the fact that so many RINOs wear this characterization so well doesn't help.
IMHO it's time for conservatives to leave the country club Republicans behind. Let them have their party. Now that leftist regimes would seem to have a lock on power for the foreseeable future, it's time to build or back a viable third party under a new brand - looking a few elections out at possibly turning things around.
Living election to election with the latest socialist-lite RINO wasn't ever going to turn anything around. It just slows the decline is all. So, time to build a real answer for the long term, which takes time, while our new leftist masters accelerate the decline. Maybe there will be an opportunity to pull the fat out of the fire when everything crashes. One thing's for sure - a RINO-run party of elites isn't going to do it.