Last night we received the answer: $9/mo. in birth control pills.
Coming at this now as a general - what do we do to combat this? How do we package our message to make it attractive to those who have never known the feeling of self-worth that comes from hard work and earned rewards? We have to sell our message to a larger group than those who read FR. To win, we have to explain why self-reliance is superior to sitting in the dark and waiting for FEMA to come and turn on the lights.