Excluding something along the lines of a heatpump, ALL electric appliances put out 3,412.14 BTUs per kilowatt hour consumed, and they're ALL 100% efficient at producing that many BTUs per KWH. It doesn't matter if you're consuming the electricity in a $15 portable heater, or a $150 heater, or a TV or stereo, or your refrigerator, or an electric blanket.
I use the $15 heaters for much of my heating needs, although I'm gradually ramping up the heat that I get from passive solar and through capturing heat in thermal storage.