"How can this be true? Surely they must be mistaken."
So, they sit around their data and work some magic hoping that by stirring the cauldron a few more times while chanting, "Yes, we can." Somehow THAT will do the trick.
It is probably worse for BO than even Rasmussen is willing to admit.
Rasmussen is currently under a lawsuit for showing Romney ahead once by Axelrod/Zipper/Holder.