I wish them well with their invention and business but, as presented, the title “...Turns Any Car Into A Hybrid” is really stretching it.
Stretching it? How so? It seems like a perfectly accurate description to me. Essentially you put on a new “wheel” and add the battery/control package to a conventional vehicle, and it operates independently. It’s actually a power-split hybrid just like the Prius, in that both electric and gasoline systems provide power in parallel. He calls it a plug-in bybrid because that’s how it is recharged, as opposed to having the gas engine recharge the battery like the Prius does.