Let us not perpetuate the practice of ‘churnalism’ by circulating these thinly-veiled PR stunts from various companies.
Some CPA firm does same with Christmas items.
Heck. No one will see it here anyway.
Besides, what makes you think the idea of a 40 year-old man dressed in a ballerina costume sneaking into a little child's room at night is a 'consumerist strategy'?