Some sources claim that the trend was originally started in 2001 by Las Vegas wedding photographer John Michael Cooper.
However, the idea of destroying a wedding dress has been used in Hollywood symbolically since at least October 1998 when Meg Cummings of the show Sunset Beach ran into the ocean in her wedding dress after her wedding was badly interrupted. Since then the style has spread around the world and most notably in the UK, with photographers like Steve Gerrard and Mark Theisinger, amongst others, shoot their unique ideas of Trash the Dress.
Brides are increasingly expecting more from their weddings photos, and trash the dress is an example of these expectations. Brides and grooms want to feature in the art on the walls of their homes.
A model often wears a ball gown, prom dress or wedding dress, and may effectively ruin the dress in the process by getting it wet, dirty or in extreme circumstances tearing or destroying the garment.
It may be done as an additional shoot after the wedding, almost as a declaration that the wedding is done and the dress will not be used again. It is seen as an alternative to storing the dress away.
In a Mass Trash The Dress event September 9, 2009 more than 150 women wore their wedding dresses once more and were pictured on a beach in Scheveningen, Netherlands.
Huffington Post Divorce blogger, Joelle Caputa, began seeking women to interview for her book “Trash the Dress: Stories of Celebrating Divorce in your 20s” in June 2011. In November 2011, she trashed her wedding dress during a photoshoot on The Style Network show, Glam Fairy.
http://en.wikipedia.org/wiki/Trash_the_dress
Interesting. I did attend a wedding about 10 years ago where the bride’s dress converted to a mini at the reception. I thought it was incredibly cool. Mrs. Melas, was not as impressed.
These Millenials are so incredibly, amorally f'd up. I have speculated that this Second Great Depression was a suckerpunch meant to wake them up out of their game-driven wired-yet-catatonic state.