Good point, and that is exactly why the naysayers who say we can't run this election on big ideological issues and instead have to focus on things like "jobs" have it exactly wrong. Conservative ideology is correct, logical and based on common sense. The only reason we can't win elections is because we don't explain it properly to the public, or we simply can't get the message out through the liberal media. If we owned as much of the media as the liberals do, this would be a 2 to 1 Republican country, instead of a 1 to 1 split. Keep in mind how POWERFUL the liberal message is. They get people to HATE Fox News who have NEVER WATCHED IT. That is a staggeringly successful level of brainwashing.
I think one thing we ought to do is promote our local conservative talk radio stations along with promoting the candidates. If we can get people listening to those, that's worth hundreds of ad buys. I'm going to try to get a bumper sticker from the station for mine.
I think it's because people are too tired and/or scared to think for themselves. For every person I see out there each day plugged into an iPod or iPhone, fancy takeout coffee in hand, there are three more just like them who are passive consumers of ideas. They go home from their jobs (if they are lucky enough to have a job) exhausted, and immediately turn on the TV for "news" or turn to The Daily Show for what they believe to be the hip take on current events. It's the clever thing to do. Or maybe they read Doonesbury.