“Still not sold above the Mason-Dixon Line.”
I came to South Carolina in 1966 as a new cadet at The Citadel. The local paper ran full page ads for Rebel Yell that said, among other things,
“You won’t like this whiskey unless you like grits, country ham, and redeye gravy.”
Lived here ever since. Wouldn’t trade it for the world.
I once did find a store in, believe it or not, northern New Jersey that carried Rebel Yell. But other than that I think you have to cross the Ohio River and keep heading south. The best tasting Bourbon I’ve ever found.