paris is simply trading on the beauty of centuries old architecture without which, even the french wouldn't live there... paris is simply trading on the beauty of centuries old architecture without which, even the french wouldn't live there...and "they didn't build that." Really, they didn't, that was a different France. I think the French are realizing that people don't have to go to France. They can go to, say Asia. And if they go to Asia, they are usually treated with more respect.