But, by putting items together that one demographic buys (men) it might also increase impulse buys.
If a guy comes in to get a six-pack of beer sees some chips and salsa near the beer, wouldn’t he be likely to buy that on an impulse?
IMHO, this idea was created to increase impulse buying, as men are less likely to wander around the store looking for items. Men tend to go directly for the item they want, then leave. Women tend to wander around a little to see what’s there.
Men purchase, women shop.
My wife has driven over 75 miles to several stores, only to come back to the first store and buy the product. I used to get on her case, so now she checks prices online first.
“Men purchase, women shop.”
You got that right. I have said that for years; it’s a truism because it’s true.
I also tell my boys, when headed to the grocery store, that this endeavor is like surgery: Get in and get out as quickly as possible.