It started on paper in the year 2005.
From the the Gunwalker timeline website:
“ATF developed Project Gunrunner as a pilot initiative around 2005.”
Bottom line; Wide Receiver didn't "walk" guns and it ended while Bush was in office after an unintentional loss of control of the guns. F&F intentionally let guns "walk." Holder did not end the "Bush era" practice of "walking" guns because no guns ever "walked" under Bush.