It has to do w/ the whole “attachment parenting” theory of parenting. A friend’s daughter-in-law did it & she would hold the baby always. The baby would sleep w/ them & no one else, except the father was allowed to hold the baby.
They did it w/ their second child too. Another friend said that the last time she was around them the kids were absolute spoiled mosters. But she also said the parents never corrected the children or told them to stop doing something. It would discourage their creativity.
As a teacher I feel SO very sorry for the teacher that will have to deal w/ these pampered children someday.
The "attachment parenting" thing I remember was the parents hand quickly and with a sound rap on the child's bottom.