I imagine that this is mainly about marketing and the power of suggestion, with a target audience of people who have more money than sense and who want to be able to have something 'exotic' to talk about at cocktail parties.
You are absolutely correct.
I can import my Tres Rios and roast it myself for less than I can buy Folgers. Of course, I have contacts, and I know what time of year to buy coffee to get the best price and best quality. It's good to be the cook. ;)
/johnny
I would think that people having a heightened interest in things coming out of anuses, fecal fetishes, of just have otherwise boring lives and having nothing else interesting to say, may gravitate towards a coffee like this.
Fill in the blank as to who you think fit those groups.