The Sandra Fluke fiasco was played by Hussein for all it was worth. Now that it’s stale, Trayvon Martin is up next on the list. They will get some mileage out of this, but to execute the plan they need to conceal that the shooter was hispanic, and give people the impression it was an old white guy. Based on the media coverage it seems to be working.
It may be that Obama just realized that this could be an issue to fire up part of his base (like the birth control mandate was a few weeks ago)...or maybe the media was encouraged by the White House to make it a major story.
It's sad that someone died, but the people who are trying to exploit this story don't care about the 99.9% of cases they can't make hay of.