My name is Brian Glicklich, and I advise Broadcasters, Broadcast CEOs, Fortune 100 CEOs, and other high impact business leaders on digital strategy and execution.
About half of my work is tactical; handling corporate or personal crisis, search engine issues, proxy contests, litigation communications, gadflys, or others that would harm my clients' interests. These are project driven and tend to last 30-90 days, until the problem is resolved.
There's more there but this gives you a good idea of what he is doing with Rush
That sounds like a pretty fun job ;-) What I’ve heard called a “crisis PR manager”...something more high profile people probably could use...