I have no doubt that before Rush said anything, he and his staff had planning meetings. Here they would discuss how to handle it in a way that entertained while, at the same time, kept or expanded listenership. They would have brainstormed what-if scenarios. They would have discussed using inflammatory remarks with a final goal in mind. And after all was said and done, they chose to go with the inflammatory accusation followed by the apology.
The real question is, was the apology part of the plan, or did they grossly miscalculate where the original remarks took us? I suspect it is the former, but the next couple of weeks will tell.
I don’t think he did the brain storming but its clear to me
that he should have had. As someone who knows he has a target painted on his back, he should know that every word
he utters is fair game for parsing by the Dark Side.
“I have no doubt that before Rush said anything, he and his staff had planning meetings”
...nope. Rush works for himself. Nobody oversees his show and pre-approves anything. His staff does what he tells them to do. When/if he makes an error that may be costly is when the big wigs at Clear Channel step in. His entire future is based on credibilty. Standing by his remarks would’ve been the plan if there was one. This was said off the cuff. Once he said it, he knew he stepped in it.